Indiana blog content writers can take a big tip from Farmers Insurance’s new “We Know From Experience” ad campaign. The new TV spots and interactive website use humor to get across to consumers that Farmers has the knowhow that comes from long and unique experience. “Through this new campaign,” explains Mike Linton, CMO for the […]
Back in March of 1976, Saul Steinberg created a cover for the New Yorker Magazine that’s become a classic. The image shows how New Yorkers might see the rest of the world if they faced west on 9th Avenue; the image became so popular that parodies of it ending up being challenged in court. What made […]
When it comes to check writing, business humorist Todd Hunt learned the hard way, words trump numbers. The humiliation will live with him forever, he admits, but he learned something: The bank goes by the amount you write in words (on the line that says “Pay”), not the numerals you write in the box. What […]
“Blogging has become the best possible way to leverage your online presence and gain traction with Internet searches performed by your potential clients.”(No surprise there, but what I did find surprising is the source of the remark – none other than the National Association of Realtors!) The realtor website went on to repeat the modern […]
So, why do I find seeming “useless” tidbits of information so very useful when it comes to blog content writing? Let me count the ways: 1. Tidbits can be used to describe your way of doing business, to clarify the way one of your products works, or explain why one of the services you provide […]
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