“Turns out someone left a whole world of ridiculously interesting facts out there. Don’t worry! We organized them for you,” Mental Floss magazine editors assure readers. How? Well in the May-June issue, seemingly diverse pieces of information are organized by tens: “10 Ways Beauty Gave History a Makeover: covers topics ranging from pharma discoveries based […]
“You might think that humor only works for inherently funny businesses, but any business blog can become more interesting and relatable by lightening up,” KeriLynn Engle of Business2Community reminds blog content writers. Leyl Master Black of Mashable agrees: “Do you like to laugh? Guess what: so do your customers,” he says. “To breathe life into […]
“While most organizations believe they must safeguard all data and treat it as an invaluable corporate asset, the truth is that data has no intrinsic value. Data isn’t an asset at all; the real value lies in the information behind the data,” writes Pedro Cardoso of Enterprise Apps Today. Instead of focusing on “managing data”, […]
“Now that you’ve created meaningful messages,” Nancy Duarte cautions professional speakers in Resonate, “they must be arranged in order to have impact. It’s unwise to merely dump a pile of unstructured information onto the laps of your audience.” That’s advice business blog content writers need to keep in mind as well, I couldn’t help […]
The second of two advertisements that appeared in Science News Magazine illustrates a second set of lessons about blog titles and blog content writing in general. (The first, “It’s Enough to Make You Blue in the Face” was an advertisement for the Stauer Urban Blue® wristwatch.) That ad was overloaded with features, benefits, a testimonial, […]
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