Entries by Rhoda Israelov

Don’t-Worry-We-Organized-Them-For-You Blogging for Business

“Turns out someone left a whole world of ridiculously interesting facts out there. Don’t worry! We organized them for you,” Mental Floss magazine editors assure readers. How? Well in the May-June issue, seemingly diverse pieces of information are organized by tens: “10 Ways Beauty Gave History a Makeover: covers topics ranging from pharma discoveries based […]

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Putting Some Fun Into a Business Blog

“You might think that humor only works for inherently funny businesses, but any business blog can become more interesting and relatable by lightening up,” KeriLynn Engle of Business2Community reminds blog content writers. Leyl Master Black of Mashable agrees: “Do you like to laugh? Guess what: so do your customers,” he says. “To breathe life into […]

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A Tale of Two Ad Titles – Part Two

The second of two advertisements that appeared in Science News Magazine illustrates a second set of lessons about blog titles and blog content writing in general. (The first, “It’s Enough to Make You Blue in the Face” was an advertisement for the Stauer Urban Blue® wristwatch.) That ad was overloaded with features, benefits, a testimonial, […]

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