Two advertisements, both appearing in Science News Magazine, illustrate two different approaches to blog titles and blog content writing in general, I realized, resolving to use the pair as examples in my next blog writing training session. It’s Enough to Make You Blue in the Face (advertisement for the Stauer Urban Blue® wristwatch) This ad […]
“To maximize the traffic that comes to your blog via search engines, focus on optimizating each of your blog posts for just one or two keyword phrases. Too many keyword phrases dilutes the content of your post for readers and can look like spam to both readers and search engines,” Susan Gunelius cautions in abouttech.com. […]
Should you hire an accountant or do your own taxes? That’s the Point/Counterpoint question John Peragine tackles in Speaker Magazine this month. “Don’t hire” responses included: “Organized people can do their own taxes.” “I’m a trained CPA, so I don’t need outside help.” “Yes” responses included: “Tax professionals know their stuff.” “I hate taxes […]
“There’s a trend in web design you need to know about, writes Peter of roundpeg.biz. The typical simple web design pattern with one main message followed by 3-4 blurbs works great when you sell one thing to one type of customer, he explains. But you might have two or more groups you’re equally interested in […]
That strategy of “educating” the customer about who you are? Totally dead, says Jeffrey Gitomer, author of “The Sales Bible”. Gitomer has news for us. Prospects don’t care who we are, UNLESS, he says, they perceive that we can help them. The traditional selling sequence: Appointment Probe Present Overcome objections Close “Those 50-year old practices […]
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