“Slogans are powerful marketing tools that can motivate customers to support your brand,” says Dustin Betonio of Tripwire Magazine, citing examples of highly successful word combinations: Harley-Davidson – “American by birth. Rebel by choice. Walmart – “Save Money, Live Better” McDonalds – “I’m lovin it.” Hallmark – “When you care enough to send the very […]
I like calling attention to books I’ve come across that are must-reads for business blog content writers, and Words That Sell, by Richard Bayan certainly falls in the must-read category. Words, after all, are our basic tools in conveying our business message to online readers. After all, as I remember social media consultant Jason […]
“You need writers even if your content is primarily video or audio,” asserts Mitch Meyerson in Success Secrets of the Online Marketing Superstars. Why? Even what looks like free form content, he explains, needs a solid, well-crafted structure of words. What does Meyerson define as effective content structure? A headline that instantly commands audience […]
People often assume he shoots his beautiful images with a drone or that he creates them on a computer, but that’s not it at all, says Virtuoso travel photog Gray Malin. What you see in the magazine is the result of him going up in a helicopter and leaning out the side to find timeless […]
“Things aren’t always what they seem. Sometimes you have to kiss a few frogs before you find your prince!” Those rather unoriginal observations are attributed to Poppy King, founder of Lipstick Queen, the company that gets heads turning with Frog Prince, “a remarkable lilypad green lipstick that transforms lips into a pretty rosebud pink”. […]
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