“The more information you offer to people, the more likely they’ll be confused. When people are confused, they don’t become customers,” warns Neil Patel in his quicksprout.com blog. I couldn’t help remembering those words while enjoying the humor in a recent Dilbert comic strip. Carol’s babysitter canceled, but Wally said “I will not watch […]
An allusion is a figure of speech that makes reference to a place, person, or event. The point of using allusions in writing? An allusion can: get readers thinking about your subject in a new way get a point across without going into a lengthy explanation cement a bond between the writer and readers based […]
“No longer should SEOs optimize web content just for search engines,” cautions The 2016 Enterprise Buyer’s Guide to SEO, “They must focus on optimizing for consumers. SEO success is achieved when consumers find a brand’s content to be relevant, top quality, and valuable.” Thinking of search only around traditional search engines, the Guide author Relevance […]
Mythbusting is used in many fields to counteract what researchers suspect might be counterproductive thinking, and I’m a firm believer that myth debunking is a great use for corporate blogs. I was reminded of this the other day by a USA Today article, listing – and then busting – some common myths about […]
“Long-form content is alive and well in an era of mobile content consumption,” says Neil Patel in “How to Write Content That Engages Mobile Readers”. Longer content is still appropriate, Patel explains, but, “instead of shortening your content, tighten your writing.” As a blog content writer and trainer, I particularly appreciated Patel’s next statement: “Those […]
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