In nine years of working with business owners to create content, one thing hasn’t changed. It still happens, when I’m discussing what kind of content to provide for new blogging clients, one fear comes to the fore: If they “teach” in their blog or demonstrate the steps in their process, they’ll lose, rather than gain, […]
My “bloggers’ recommended reading list” is something I’ve been putting together for a decade. My most recent three Say It For You blog posts focused on books about writing, about tidbit treasures, and about selling techniques. In this final post of the series, let’s talk about the nitty-gritty of writing content geared towards online readers. […]
My “bloggers’ recommended reading list” is something I’ve been putting together for almost ten years. Last week’s Say It For You blog posts focused on books about writing and books about tidbit treasures. but in today’s post, I’ll share links to books about selling. As a corporate blogging trainer, I use the word “selling” in […]
Blog content writers relieve the drain on business owners’ time, and so what relieves the drain on the blog content writers? Since at least half the time that goes into creating a blog post is reading/research/thinking time, I’ve found that collecting books that serve as blog writing resources is, as Martha Stewart, might put is, […]
Since frequency and recency play such a large role in search engine rankings, what a blog writer can add to the marketing mix is discipline, consistently posting high quality content on behalf of the business. Hiring the extra “brain” relieves the “drain” on the business owner’s (or the professional practitioner’s) resources of times and energy. […]
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