“Kick-ass” isn’t an expression you’re likely to find in a Say It For You piece of writing. Still, since Hubspot.com invariably offers advice that’s valuable for blog content writers, I wanted to share with my own readers Hubspot’s formula for “writing kick-ass blog titles”. Stay accurate. “Accuracy is critical when trying to finesse a title. […]
Have you visited the Basilica of the Sacred Heart in Notre Dame, Indiana? How about the Five Points Fire Museum in Lafayette, IN? I haven’t been to either, but after learning through the Columbian magazine that those would be “one tank destinations” for me (I live in Indianapolis), I’m adding both locations to my vacation day fun […]
“Bullet points, when used wisely, can increase readability and retention by readers,” Michael Bailey reminds us in Internet Marketing: an Hour a Day. So is that all we need to know? Not by a long shot, because bullet points can very easily go very wrong. Bullet points are mini-headlines, encouraging readers to go back into […]
“One of the most interesting phenomena to arise in the online marketing world was the labeling of the ‘long tail’,” Matt Bailey points out in Internet Marketing: An Hour a Day. The long tail concept was initially presented by Wired editor Chris Anderson. What’s the general idea? Thousands of people are searching for things online, […]
Midwest blog content writers should take heed of Nick Usborne’s analysis of the content on the John Deere website. In Networds: Creating High-Impact Online Copy, Usborne tracks the “before” and “after” of the John Deere page promoting its 4000 series tractor. Old content: Underneath their familiar green and yellow exterior isn’t just a redesign […]
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