Entries by Rhoda Israelov

Winning Traits of Innovative Blog Posts

Ray Anthony and Barbara Boyd wrote Innovative Presentations for Dummies to help speakers get their audiences committed and acting upon their requests. “Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever,” the authors caution professional speakers. That particular warning is one all of us blog content writers must heed, […]

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Blogging for Business, Not Search

Winning search has long been our main motivation for blog content writing, but, as Social Media Examiner’s Marcus Sheridan so aptly reminds us, it needn’t be. “Blogging unleashes the power of team,” Sheridan says, referring to companies where each and every person is contributing to building the company’s content base, with magic and momentum truly […]

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10 Blog Posts for 10 Reasons

HR World’s John Edwards tells his small business owner readers no fewer than ten reasons to outsource their payroll. I must say, he presents a compelling lineup. As a corporate blogging trainer, I couldn’t help but think Edwards’ article could actually be turned into ten separate blog posts, with each adding an anecdote or statistic […]

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Help Blog Readers Know the Difference Between Related and Causal

In statistics, variables are considered related if, when the value of one increases or decreases, so does the value of the other (even if it’s in the opposite direction). But does that mean one caused the other?  Not necessarily.  Only after investigating whether one action causes the other, explains the Australian Bureau of Statistics, can […]

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Does Your Blog Use Those Uncouth Bacilli?

Germans call them “little goose feet”, Hungarians refer to them as “cat claws”, the Danish as “goose eyes”.  In America we call them quotation marks, and, as you can see, they’ve been quite useful devices even this short distance into today’s Say It For You blog post. (Quotation marks can be used to denote technical terms, terms […]

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