Looking for ways to help your blog content appeal to different segments within your market? Look no further than the very different presidential marriage proposal tactics chronicled by Jeff Wilser, in Mental Floss magazine’s “10 Presidential Marriage Proposals”. As a blog content writer, strive for subtlety. Harry Truman snuck in his proposal to Bess while […]
As a blog writer and coach, I liked what Stav Ziv had to say in Newsweek about The Moth, a nonprofit dedicated to the art and craft of storytelling, now in its eighteenth year of bringing to the world “true stories told live”. Moth founder George Dawes Green believes the success of the organization comes […]
“A picture is worth a thousand words, but your font choice can make quite the statement, too,” writes Christine Birkner in Marketing News. “Font styles are messaging cues, and serve as important branding elements,” Birkner adds. For my Say It For You blog, I chose to use Arial, a popular sans serif font. While there’s […]
In our digital age, you’d think hard-copy product catalogs would have become obsolete. But, as Molly Soat explains in Marketing News, catalogs are still very much alive and well. That’s because, Soat explains, companies are “leveraging the content marketing power of catalogs to offer customers ideas and inspiration extending well beyond a brand’s product portfolio”. […]
Back in 1960, when Chermayeff & Geismar & Haviv were designing a logo for Chase Manhattan Bank, Marketing News tells us, their goal was to find something “focused and concentrated, with a sense of forward movement.” (At the time, Chermayeff now recalls, American companies weren’t yet using abstract symbols to identify themselves.) Blog posts, like […]
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