“In blogging, it’s important to blog about a particular topic without being complete,” says Lou Dubois in Inc. “If it’s conversational as a blog is supposed to be, you get a chance to say one thing or one idea, and then it’s your customer’s turn to talk or respond.” “Successful bloggers are focused on their […]
“When we communicate, customers understand. And when they understand, they buy,” asserts humorist Todd Hunt. What’s your biggest challenge every day? Communication probably tops the list, because everybody messes it up — and we’re hilarious! I was fortunate enough to meet Todd Hunt in person a few years ago at a National Speakers Association of […]
It’s always instructive for me to observe different ways information is presented to readers. That’s especially true if the subject matter is “sensitive”. Of course, in business blogs, it would be wonderful if everything were positive and all we needed to do was write about positive developments in our business or practice, about all the […]
“So what’s the deal with Japanese whisky?” is the intriguing title of a feature article in Mental Floss Magazine. Reporter Kyle Chayka organizes the article around four questions; I think that precise format could be adapted to any business blog post introducing a product or service. Background material: “Wait…How Did Whisky Ever Land in Japan?” […]
The average American, according to readingsoft.com, reads between 200 and 300 words per minute with a typical comprehension of 60%. How long can a presenter at a meeting hold your attention? If the topic is of interest to you and she’s a good presenter, you can focus for seven to ten minutes at most, according […]
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