“When Roman consuls spoke of public issues, they did so on behalf of all those with whom they shared power, and so they used the royal pronoun ‘we” instead of the singular,” Doug Lennon explains in The Little Book of Answers. Then King Richard I began to use the “royal we”, implying that he was […]
“How many words are there in English? It depends on how you count them…a good conservative estimate is 250,000.” Perceiving that many of our words mean practically the same thing, back in the 1930s a British writer named C.K Ogden proposed a new form of English with a vocabulary of only 850 words. While Winston […]
Just whose mistake was that stray apostrophe anyway? I wondered, reading a very clever print ad for a local logistics company in a business publication a couple of weeks ago. Just who should shoulder the blame for writing that its client provide’s quality ingredients? Great ad, by the way, showing a truck making its way […]
“An advertorial is ‘softly softly’ advertising,” cautions write.co.nz., by using a news or human-interest story to sell your product or service. The art of writing a good advertorial, write.co explains, is getting the right balance between story and sale. To do it right, the author warns, your advertorial must start and finish with the story, […]
“You can pretty much ask the audience to applaud anything and they will,” observes professional speaker Judy Carter. “Let’s have some applause for the dessert chef who gave us cake and pie!” Why does such a simple, even “corny”, ploy work? It’s because people like to be on the joke, Carter explains, and mentioning something […]
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