Author Archive for: Rhoda Israelov
About Rhoda Israelov
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Entries by Rhoda Israelov
Say It For You Magazine Challenge Revived
/0 Comments/in idea sources for blogs/by Rhoda IsraelovThe magazine challenge concept was born in the Minneapolis airport back in 2008. To pass the time during an unexpected two-hour layover between flights, I challenged myself to find at least a week’s worth of ideas for the Say It For You blog in a single magazine issue. Out of that experience came a challenge […]
Inductive and Deductive Blogging for Business
/0 Comments/in Business writing tips/by Rhoda Israelov“The most common forms of mathematical reasoning are inductive and deductive reasoning,” explain the authors of Studying for Mathematics. “You use inductive reasoning any time you come up with a general rule from a pattern. Deductive reasoning is when you apply a general rule to a specific case.” As business blog content writers, we’re engaged […]
Wish-List-With-Walls Blogging for Business
/0 Comments/in blog marketing/by Rhoda Israelov“Basically, we’re a wish list with walls” is Silver in the City jewelry boutique’s self-description in its Nuvo ad. Great line! For the few seconds it takes for the reader to figure out the meaning of that statement, it forces engagement. As a business blogging trainer, one of the points I often stress is one […]
Glass-Breaking and Myth-Busting in Business Blogs
/0 Comments/in blog marketing, idea sources for blogs/by Rhoda IsraelovSo you’ve found some interesting material in a funky magazine called Mental Floss. Question is, as a freelance blog content writer, what do you with it? After all, how could a brief history of people who worried that they were made of glass help in blog marketing for your – or your client’s – business […]

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