“Because the baby slept all night….” “Because he emptied the litter box…” “You don’t need a big excuse to give a great gift,” read the sign at the end of the cafeteria checkout line. Even though I’m constantly stressing to business blog content writers that blog posts are NOT ads, there’s a lot we can […]
“How much time does it really take to get great?” A lot, according to Mental Floss’ Magazine’s “Genius Guide to Success”, if you judge by the routines of various prodigies. Mathematician Paul Erdos put in 19-hour days, publishing 1.525 academic papers. Jonas Salk spent 16 hours a day for seven years researching the polio vaccine. […]
“Stories can be short quips or quick examples that help customers understand why they should care,” says international communications coach Karen Friedman. Stories are must-haves for speakers, Friedman observes. As blog content writers, we need to pay attention to the research findings Friedman shares about the power of stories. In a study performed at the […]
“Great storytellers don’t just hope to get lucky,” says former professional actor and now keynote speaker Doug Stevenson. But you don’t have to reinvent the wheel, he adds, because classical storytelling structure has been around for thousands of years. As a corporate blogging trainer, I was thrilled to see that Stevenson teaches something I’ve always […]
“What’s the first step to writing a joke?” asks Kumail Nanjiani, actor on HBO’s Silicon Valley. “Realizing that writing is work,” he concludes. “You write and you write and you rewrite.” In short, he explains, you develop a work ethic. Asked whether he emulates Stephen King (who won’t stop until he’s written 2,000 words that […]
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