I’d never heard blog posts referred to as “philosophical” before, but Julie Neidinger‘s description really resonated with me. Philosophical posts are “idea” posts, she says, with the main goal being to further the culture of the brand or team writing the blog. These posts (and here’s what really hit the spot for me) “are as […]
“Raise your hand if you want more website visitors,” says Corey Eridon of hubspot.com. Now think about the way people find your website, he continues. They could type your name right in, but that’s an audience you already have. You could pay for traffic by buying an email list (don’t you dare, he adds), but […]
OK, so I’d chosen to buy Time Magazine because the title “Who really decides which flights get canceled?” had intrigued me and made me curious. But, how did reporter Bill Saporito structure the article itself to keep me reading through a four-page, small-print article? And what can we freelance blog content writers learn about keeping […]
OK, so I’d chosen to buy Time Magazine because the title “Who really decides which flights get canceled?” had intrigued me and made me curious. But now, was I going to stay interested enough to read through the entire issue? That’s precisely the sequence of events for businesses and practices that engage in blog marketing. […]
There must’ve been eighty of them – which magazine did I want to buy? Even after I’d ruled out knitting, motorsports, men’s health, motorsports and bridal fashion as topics, the choices were overwhelming. And then I saw it – the one I had to have: TIME, its cover sporting the following absolutely irresistible question: Who […]
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