Out of new ideas? Rewrite the same piece using another POV (point of view), advises Mariah Richard in Writer’s Digest. Richards suggests a variety of same-but-different approaches, including: If you told the story in first person, try telling it in third person. Start with what was the conclusion in your first piece, follow with […]
“Jumping in on the ‘National Days’ hype can be a great way for your business to spread awareness about a cause, as well as being a great tool for marketing and really boosting those engagement rates.” Polly Oakes advises in Remarkable Commerce. So right. At Say It For You, we teach, tying blog content to […]
In a Schwab benchmarking study for Registered Investment Advisors, it was found that firms who had documented an ideal client persona for targeting their marketing efforts attracted 42% more new clients. “In order to drive growth over the long term, any company has to understand what type of person they are perfectly designed to […]
This week’s Say It For You blog posts are based on the book What Makes Flamingos Pink, by Bill McLain, “a colorful collection of Q & A’s for the unquenchably curious”… One thing it’s always a good idea to include, I tell content marketers, is interesting information on topics related to their business or […]
Imagine – up until five years ago, Indiana was one of only three states with no state insect! Chronicled by the Indiana Department of Natural Resources, legislation was signed by Gov. Eric Holcomb rectifying the situation, naming the Say’s Firefly our insect of choice after students in several Posey County and West Lafayette schools […]
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