A humorous little poem in the 2023 Almanac for Farmers & City Folk is a good example of the challenge we blog content writers face in trying to get readers to take action: The strain of work has zapped my zest; The doctor says I must have rest; He ordered me to get away […]
This week’s Say It For You blog posts are based on guidance offered by Jeanette Maw McMurtry in her book Marketing for Dummies….. As tools for planning how to best market any product or service, marketing maven Jeanne Maw McMurtry recommends using an ESP grid. Since most brands market to more than one segment, […]
Hormones affect choice, Jeanette Maw McMurtry explains in Marketing for Dummies. Neurotransmitters affect the actions we take related to finding joy and avoiding fear and pain. Dopamine makes us feel infallible and euphoric. Oxytocin gives us a feeling of connection and validation. Cortisol makes us feel threatened and fearful. Serotonin makes us feel calm […]
After winning the “Beat Bobby Flay” cooking competition in 2017, Indianapolis restaurateur Steve Oakley explained that what keeps him inspired after twenty years in the restaurant business is – reading a lot. Looking at a book is inspirational to him, along with “just talking with customers about experiences they have”, Oakley explains. Dean Sample, […]
“I photograph weddings, but I am not a wedding photographer.,” asserts Marty Moran, owner of Whitehot Headshot. “I photograph headshots, but I am not in the headshot business,” he adds. “I am a relationship builder, strengthening my tribe as I help others strengthen theirs. Give them quality and support, and they will make return visits,” […]
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