Entries by Rhoda Israelov

Using the Bizarre to make Things Plain

  Did you know? The first step on the moon by astronaut Neil Armstrong was with his left foot, The Book of Bizarre Truths reveals. . In corporate blogging training sessions, I often recommend including interesting tidbits of information on topics related to your business (or, if you’re a freelance blog content writer, tidbits related […]

Facebooktwitterredditlinkedintumblrmail

Sharing the “We” in Blogging for Business

In a Say It For You blog post last week, I mentioned the ongoing debate about the use of the two pronouns “you” and “we” in marketing messages. While many respondents to a Corporate Visions survey had said they used we-phrasing deliberately to position themselves as trusted partners with their customers, a set of experiments […]

Facebooktwitterredditlinkedintumblrmail