Ban the word “must” in your pitch to an editor, Estelle Erasmus advises writers in Writers Digest. “We must do more for starving children” is not likely to get you an op-ed, because no reasonable person would argue the point. Editors are looking for something that can be legitimately part of a debate, she […]
Do emotional connections count in business-to-business blog marketing? According to Jeanette Maw McMurtry, you’d better believe they do. When personal values are present in a business choice, the author notes, purchasers are eight times more likely to pay a premium price. Sales trainers talk a lot about SEP (unique selling propositions), but it is our […]
“Do you know who does most of the estate planning work in our country?” attorney Brian Eagle asked at the start of his professional education lecture series. The startling answer – not legal professionals, but real estate agents and corporate human resource departments. Since proper and complete estate planning, Eagle teaches, is meant to […]
One of the all-time best pieces of advice for blog content writers that I’ve heard comes from an unlikely source – corporate startup fundraising consultant Kristen Copper, CEO of Startup Ladies. “A round is a cycle of fundraising that clearly defines the amount of money being raised and how it will be used within […]
Understanding how the point of view differs in three different types of personal narratives is crucial in telling a story effectively, William Kenower explains in Writer’s Digest. A memoir is how we tell a story about something that happened to us in the past. A personal essay describes a solution to a problem the […]
Follow us online!