“Set the hook with great beginnings,” Sharon Short teaches in Writer’s Digest. Standard pieces of advice include: Immediately grab attention Don’t start with description – especially weather! Don’t jump right into dialogue or action Take some pressure off yourself, Short advises writers – openings will emerge when the theme of the project […]
“You can always get attention by being the loudest in the room,” admits Meredith Fineman in her book Brag Better, but being loud while lacking strategy will do more harm than good. There are ways to get remembered, Fineman teaches, by describing your personal brand in ways that earn respect and recognition. True showmanship, she […]
Inviting “thought competitors” to air their point of view on your blog can help readers understand your point of view.
A business blog can – and should – be used as an employee recognition tool.
There is strong parallel between motivating employees and blog marketing, addressing the motivating factors of your unique audience..
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