Comparing one’s own products and services with that of competitors is passe. Better to compare the way your products and services are today as compared with years past is much more fruitful and trust-engendering a process.
Using new phraseology in blog posts to capture a mood or a concept helps readers sit up and take nice of your content.
Michael Strecker’s book for new comics illustrates the point that humor and cultural allusions must be understood to be appreciated.. Make sure you know your target readers – their generation and cultural awareness, and education level, before inserting cultural allusions in the blog.
the new magazine “Reveal” by Property Brothers Drew and Jonathan Scott has 5 different articles, each offering information about tile from a different point of view. Blog content writers can use different “templates” to present different aspects of a product or service or advice about using it.
Ease, flavor, and healthiness are the three ways Kelsey Ogletree rates different methods of preparing popcorn (Kernels of Wisdom in a recent issue of AARP Magazine). As a blog content writer, I couldn’t help thinking how, using those same criteria, I might rate the different categories of business blog posts…. ‘ Ease – “Listicles” would […]
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