We’ve heard it before, but as blog content writers, we need to hear it again and again. It’s not about us or our clients – it’s about the buyers… “When you’re selling a business, think like a buyer”, advised Keith Rand. At a recent meeting of our Circle Business Network group, Rand, who along with […]
“There are many different opinions on what information you should and shouldn’t include on your resume. But there are certain basics that must be there,” Zip Recruiter advises in an article reprinted in the Indianapolis Star. “Here’s the good news.” The authors say: “You already have all the answers.” As a content marketing professional, I […]
To reify is to explain abstract concept in a way that makes sense by putting those ideas in concrete form. There are interesting ways to use that technique in blog content….
Flea Market Home & Living wasn’t the only home decorating magazine I browsed (see Tuesday’s post) in the course of “reading around” to get fresh blog marketing ideas and inspiration. Paging through Modern Home, I couldn’t help but be amused by the clever, “cutesy” article titles: Starting Fresh Sofa, So Good (go ahead, say it […]
We need to update the definition of the word “personalize”, Stu Heinecke insists in his book Get the Meeting. Why? To differentiate between the two forms “wide” and “deep”. Wide personalization, Heinecke explains, applies readily available data across an audience, while deep personalization applies individualized research findings to produce unique outreach elements, one by one. […]
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