Offering helpful hints is a way to be remembered. The “logo” has to be high enough to be seen….
“It’s not location, location, location,’ Jack Mitchell writes in Hug Your Customers. “It’s service, service, service.” Sure, a decent location with reasonable traffic, convenient to get to, and more than adequate parking – will do just fine if you learn to ‘hug” your customers. Personalized attention to customers is the proven way to achieve sales […]
One way to lead readers to your Unique Selling Proposition is through a checklist of things to look for when they are shopping for the most satisfying solutions for their own problems.
Selling anything – whether yourself via a job interview or a product or service via a blog post requires an understanding of what your customer (or employer) needs.
Writing in first person lends authenticity and impact to blog content. On the other hand, there is a place for second and third person pronouns, depending on the type of content.
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