Communicating with pictures and words is what Dan Roam’s little book for speakers, Show and Tell: How Everybody Can Make Extraordinary Presentations is all about. The purpose, the author says, of creating and delivering a report pitch, or story, is t make it s captivating that our audience wants to see things the way we […]
Persuasive presentations move smoothly through four stages, called the AIDA pattern: (A= attention, I= interest, D=desire, and A=action), explains Kenneth R. Mayer in his book Well Spoken. Calls to Action in persuasive blog posts, as we know at Say It For You, can succeed only if the content writer has tapped into an underlying need […]
This week’s Say It For You blog posts feature more helpful advice based on Brant Pinvidic’s powerful little book The 3-Minute Rule…. “Brant, are you putting on red lipstick?” TV producer and sales coach Brant Pinvidic remembers his mom (herself president of a global organization). asking him whenever she sensed he had been emphasizing […]
This week’s Say It For You blog posts feature more helpful advice based on Brant Pinvidic’s powerful little book The 3-Minute Rule…. You need bullet points to accentuate the point, not make it for you, observes TV producer and sales coach Brant Pinvidic. You don’t need full sentences, either, he says – the […]
This week’s Say It For You blog posts are based on Brant Pinvidic’s powerful little book The 3-Minute Rule…. The A part of a WHAC presentation (Are you sure?) has a very important job to do – answering the questions that are on readers’ minds about the validity of your claims, Brant Pinvidic teaches. In […]
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