Putting Blog Readers in Possession of the Truth

Blog content writing was unheard of when philosophers Aristotle and Confucious, or even John Locke, were alive, but it’s interesting how very apropos their sayings are today:

“The great art of learning is to understand but little at a time.” (Locke)
It’s easy to become overwhelmed, these days, by the sheet amount of information available to us on any given subject. Blogs offer information in bite-sized pieces. In creating bog content, we need to exercise “portion control” in the length of paragraphs, of blog titles and of entire blog posts, focusing on one central idea in each post.

“It is one thing to show a man that he is in error, and another to put him in possession of the truth.” (Locke)
I’m a firm believer that myth debunking is a great use for corporate blogs.  That’s because in the natural course of doing business, misunderstandings about a product or service often surface in the form of customer questions and comments. Addressing misinformation in a company’s blog shines light on the owner’s special expertise, besides offering information that is valuable to readers. De-mystifying matters can make your blog into a “go-to” source for readers seeking information in your field. On the other hand, people generally don’t like to have their assertions and assumptions challenged, so even as you’re debunking, do it in a way that respects readers’ desire for new, little-know information.

“Even while they teach, men learn.” (Seneca the Younger)
At Say It For You, I call this the “training benefit”, meaning that when you blog, you are constantly providing yourself with training about ways to talk effectively about your products and services.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” (Aristotle)
Every time you write a blog post, it’s one more indexed page on your website, plus it’s a cue to the search engines that your website is active and they should be checking in frequently to see what content you’ve published.

“It does not matter how slowly you go, as long as you do not stop.” (Confucius)
Whether your blog posts are composed by you as the business owner or professional practitioner or by a content writer, the key is to continue to implement your plan until it becomes totally part of your new way of life and work.