Blog titles and content, we emphasize at Say It For You, need to focus on the positive aspects of your business or practice, and primarily on the positive results customers can expect from selecting to work with you. Fellow blogger Michael Fortin agrees. “Leave out the ‘buts”, he advises, and substitute ‘ands”.
And, while one approach in blogging is to compare what you have to offer with competitors, avoid devaluing other companies’ products and services. Focus on demonstrating what you value and the way you like to deliver services.
Behavioral science introduced a term that can be very useful for blog content creators: framing. Even a slight alteration to the way something is presented can result in a completely different response or decision, the authors of the digitalalchemy.global blog explain.
It’s interesting that when customers have a bad experience, they are four times more likely to dump your brand, as ZCNet reminds us. What’s so ironic is that the bad experience almost always relates to the 5%, not to the usually satisfactory performance that results in customer loyalty to providers whose overall performance is just OK. Psychologists refer to this phenomenon as “negativity bias”, which explains our tendency to make judgments based on negative far more than positive information.