Hitting precisely the right “advertorial” note is the big challenge in corporate blog writing. In fact, one point I’ve consistently stressed in these Say It For You blog content writing tutorials is how important it is to provide valuable information to readers, while avoiding any hint of “hard sell”. Well, providing tips and help hints may very well be the perfect tactic for accomplishing that very goal.
In a recent issue of AARP magazine, I found an article that uses a “kill-two-birds-with-one-stone” approach to offering helpful hints. I think that approach could work really well in blogging to promote a business or professional practice.
The AARP article is titled “Great ways to save: tips from 20 experts that can save you thousands of dollars.” Wow! That gets readers’ attention – useful information coming to them not from any sponsor or vendor, but from twenty experts. What’s more, the authors have done all the work, collecting all this wisdom and serving it up for readers’ convenience.
I noticed that the “Great ways to save” article was about money management; the tips were collected from a money coach, a chief information officers, the fashion director for Men’s Health magazine, and a positive living expert.
OK, so as a business blog writing trainer, how would I advise adapting that helpful-hint/curation strategy to you business or practice?
Find complementary businesses or practices. Ask the owners (or cite their blogs) for tips they can offer your readers. Pet care professionals can share tips from carpet cleaning pros – or the reverse! If you’re a carpet cleaning pro, you can share tips from allergists as well. If you’re an insurance advisor, offer tips from car dealers about accident prevention.
Of course, you’re going to want to add some tips of your own. A realtor’s blog might offer tips for buying a house. A restaurant’s blog might offer hints on tipping etiquette or the temperature of “rare”, “medium” and “well-done” steaks. Whatever the product or service, readers will be hungry for information that helps them gain maximum advantage for buying and using it.
Helpful hint blog writing can be very useful to your business or practice!