Christmas Marketing Mythbusting for Blog Content Writers


What is it about the color red for Christmas? Well, Toppen af Danmark’s website lets us know…

That song about Rudolph the Red-Nosed Reindeer?  Rudolph was actually the marketing brainchild of American advertising exec Robert May, who added a ninth reindeer to the front of Santa’s sleigh as part of a promotion for a shopping mall. Furthermore, Santa may have gotten his red wardrobe as part of a marketing campaign by the Coca-Cola Company!

Meanwhile, in Five myths about the Nativity, University of Notre Dame New Testament professor Candida Moss explains that, contrary to popular belief, the word “manger” refers not to a barn, but a trough to feed animals. In first century Judean houses, mangers (from the French verb “manger”, meaning “to eat”) were found both outside and inside homes.

Myth-busting is a tactic blog content writers can use to grab online visitors’ attention.  In corporate blogging training sessions, I explain to newbie content writers in Indianapolis that citing statistics to disprove popular myths gives business owners the chance to showcase their own knowledge and expertise.

In the natural course of doing business, misunderstandings about a product or service often surface, and demystifying matters can make your blog the place to go for facts. The caution to keep in mind, however, is that readers don’t like to be “wrong”. It makes a lot of sense to use a business blog to address misinformation along with dispensing valuable information. Just don’t do it a way that makes readers “wrong”.

Ten years ago, when this Say It For You blog was just getting started, I shared a tidbit about camels from a website called Zoo Vet.  Camels may build up a pressure cooker of resentment towards humans, David Taylor explained, and camel handlers can calm the animals by handing over a coat to the beast, who will jump on it, and tear it to pieces, letting our all their frustration on the coat rather than on the human.

The parallel I drew was this: When debunking myths, follow up by throwing readers “a coat” in the form of a tidbit of little-known information that makes them feel “in the know”.

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