In blogging for business, I teach, opening lines are key. In fact, they’re key in all kinds of writing, as quickstudy.com’s “Writing Tips & Tricks” points out to college students. Their thesis statement, Quick Study explains, will set the tone for their entire essay.
Now, the thesis statement of a blog post doesn’t necessarily need to come in the opening line, but in a recent Time Magazine issue, I found three very effective articles where the thesis is made clear in the very first line:
- “Movies that were a lot of work to make shouldn’t be a lot of work to watch.”
- “Vladimir Putin believes he’s destined to make Russia great again. He has a long way to go.”
- “Steven Soderbergh is one of those directors who can do anything – which doesn’t necessarily mean he should.”
In each of these articles, it’s clear to us as readers, from the author’s very first words, not only what topic will be under discussion, but on what side of the issue the author finds himself. In other words, we’re introduced to both topic and thesis straightaway.
As a business blog content writer, I like that. And, were these three articles in fact blog posts, they would have obeyed the SEO rule of incorporating keyword phrases in their opening sentences, assuring readers who’d searched for information about movie reviews or about Russia that they’d come to the right place and inducing search engine algorithms to make that match. I like that the author’s slant on the subject is clear as well as the topic.
In blog marketing, the reality is that readers have their choice of providers for whatever product, service, or information they’re seeking. Our job, as I tell newbie blog content writers, is to help those readers make sense out of the absolutely oceanic online “library” of information available to them. Showing what our own choices have been (in terms of the way we’ve chosen to create or market a product, or in the way we’ve chosen to practice in our profession) helps them make choices.
Why not start out a blog post by making your thesis clear along with your topic? Let your opening line say what side of the “line” you’re on!