HR World’s John Edwards tells his small business owner readers no fewer than ten reasons to outsource their payroll. I must say, he presents a compelling lineup.
As a corporate blogging trainer, I couldn’t help but think Edwards’ article could actually be turned into ten separate blog posts, with each adding an anecdote or statistic to pack a punch with online readers.
For example, “productivity” is one of Edwards’ 10 reasons, and he elaborates as follows: “Payroll management is a time-consuming activity. With this burden removed, your employees can focus on doing more productive thins, and you may even be able to trim your staff’ size.”
That statement is the perfect lead in for a story about how a small business owner was able to reduce the size of his workforce and still increase productivity and sales. Blog posts should include stories about how you solved client problems in the past, and lessons you’ve learned through your experience that you’ll be applying for the benefit of new customers and clients. In other words, rather than listing all ten reasons at once, a blog post might be devoted to only this one aspect of outsourcing the payroll.
The HR World website then goes on to list “accuracy” as one of the 10 reasons to outsource the payroll. “Payroll mistakes can be painful, angering employees and – more ominously – the government. A good payroll-services provider is far less likely to make a serious error than your in-house staff. Furthermore, if a big mistake is made, you can seek financial restitution from the provider – something you can’t do with your own employees.”
This paragraph practically begs for a real-life example of a business owner who made a serious payroll mistake, “made the government angry” and paid a big price.
The lesson here is “Elaborate, elaborate, elaborate”. Put “teeth” in your statements by making the scenario real for potential customers and clients. Those “10 Reasons”? Turn ‘em into ten blog posts, and for each one, include story along with statistics.