What-It-Would-Do-For-You Blog Content Writing
“When asking ‘What do you want?’ you are seeking an answer that is very specific and positive. ‘I don’t want . . ‘” is not something for which you can coach,” explains Laura Poole, author of the book Perfect Phrases for Coaching Employee Performance.
- Applying new skills
- Dealing with task management
- Balancing work and life
- Improving communication skills
- Launching a pet project
And, while blog content can address each one of those things, offering valuable information and advice to readers, it’s important to remember what coaching is not, as Poole cautions. “Coaching assumes individuals know what they want and need. The process helps them uncover it, take ownership of it, and move forward in a productive, sustainable way.” The ‘coachee’s desire should be specific and measurable, so that the result becomes obvious when it’s been achieved, the author asserts.
Three questions Poole suggests coaches ask their clients demonstrate clearly why blog content can often achieve what static web page content cannot:
- What would it do for you? (It’s the employee/client who must find the answer for him or herself)
- Who else would be affected?
- What is it costing you not to have this?