Breaking into a prestigious New York publisher without a literary agent was a coup, admits first-time author Diane Kelly, but she was up to the challenge.  More correctly, Kelly went around the challenge.  And the way she “sneaked in the back door” to meet editors is worth examining by every business blog content writer trying to accelerate the process of “getting found”.

As her first step, Kelly (just as everyone providing blog writing services must do), needed to go where her prospects (in her case, editors) were “hanging out”.  She’d written eight manuscripts, but she needed to let the editors know she was there!

The parallel here? Once you’ve achieved the big step of consistently posting content on an SEO marketing blog, the next thing is promoting the blog so people know it’s there.  That effort might begin by letting your existing clients and customers and all your business friends know about the birth of your blog.  You can, as blogger Chris Garrett. reminds us:

•     Add the blog’s URL to flyers, business cards, and to your website.
   
• email an excerpt from a favorite post to a select group of clients and business contacts
• Tweet about your blog and tell your followers on Facebook, Linked In, etc.

A lifelong networker myself, I liked reading that one way Diane Kelly had a “sneaking in the back door” was very “up front” – she made sure to show up (sometimes as a volunteer) at conferences attended by editors, inserting herself “into the scene”.

“I’m a firm believer in networking,” says Chris Garrett.  And, while Garrett’s mainly referring to social media-based business networking, he allows that “real world networking is great for deepening relationships and forming close bonds. If you want to increase your visibility in a certain group, niche, or tribe, start discovering them and introduce yourself,” he adds.

I remind newbie freelance blog content writers, in blog marketing that what brings people together in any networking venue, online or off, is a desire to do business! Whenever I’m interviewing a new client for my Say It For You business blogging company, I ask that client to tell me in just eight to ten words what they care most about in their business, what keeps them going.  And that’s precisely the kind of conversation we get to have with business owners at in-person networking meetings!

“Sneaking in the back door isn’t always easy,” says Kelly, “and it isn’t always quick. But, “, she concludes, “with a lot of hustling and a little luck, anyone can stage a coup, just as I did.”

Staging “a coup” in blog marketing isn’t always easy or quick, either.  But the beauty of the blogosphere is that it has many different doors, all of them open to business owners and professional practitioners who want to tell their story to the right people!

We Indianapolis blog content writers are likely to find a whole lot of very useful information in Don Vorhees’ Book of Totally useless Information. As just one example, I found this little piece about “posh”.

Why is “posh” used to describe something elegant or fashionable?

During the Victorian era, Voorhees explains, wealthy British travelers would go to India on luxury cruise ships.  Air conditioning hadn’t yet been invented, and the air on the route around Cape Horn was extremely hot and humid. Portholes were the only way to ventilate the staterooms. 

Since staterooms facing land tended to be cooler (more shade, more shelter from bad weather) than the rooms facing out to the open sea, it became trendy to pay extra for the privilege of staying in a portside cabin on the way to India and a starboard cabin on the way back home. A "P.O.S.H." label on one’s luggage signified “port out, starboard home”.

So, why do I, a professional ghost blogger and corporate blogging trainer, find such so-called “useless” tidbits of information so very useful when it comes to SEO blog content writing?

• Common myths surround every business and profession.  Offering little known explanations like the one about “posh” can engage readers' interest (I know that tidbit engaged mine) and entice blog visitors to keep coming back. And, while these tidbits are probably not appropriate for the more permanent website content, they fit perfectly into blog posts. Business owners or practitioner can lead into some little-known fact about their own business or profession. 
   
• Questions in blog post titles help capture interest (that’s the technique Vorhees used to capture his readers’ interest, including my own). How much…? How far….? How long….? How little….? How true is…..? are all questions that can be used to get readers thinking about aspects of your business of which they might not have been aware. History tidbits in general engage readers' curiosity, evoking an "I didn't know that!" response.
   
• Back in July of last year, I issued a Tidbit Challenge to other Indianapolis blog content writers.  The whole idea was that any unusual or little-known piece of information can be used to explain the company’s products, services, and special expertise. Since I find that the biggest fear business owners have when it comes to maintaining a company blog is running out of ideas. I was out to prove that ideas are all around us.

Content that is useful for SEO marketing blogs IS all around us; if you don’t believe me, try leafing through the Book of Totally Useless Information!,