Entries by Rhoda Israelov

Unleash the Combined Power of Statistics and Stories in Your Blog

“Every 55 seconds someone in the US develops the disease,” Jason Abady, community engagement manager for the Central Ohio Alzheimer’s Association, let our audience know. In fact, I thought later, Abady had used this one simple but startling statistic to engage his audience. Abady’s presentation confirmed a long-held belief of mine: nothing speaks quite as […]

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In Blogging for Business, Trivia is Hardly Trivial

    When it comes to blogging for business, trivia is hardly a trivial matter. There are four basic ways in which trivia can be used as blog content writing tools: defining basic terminology sparking curiosity about the subject putting modern-day practices and beliefs into perspective explaining why the business owner or practitioner chooses to […]

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Letting Your Blog Verbs Breathe

Even if you’re not into verbifying your nouns (the topic of my latest Say it For You blog post), at least let the verbs you do use, b-r-e-a-t-h-e, is my advice to content writers. “Don’t smother verbs”, Mary Cullen writes in 87 Advanced business Writing Tips That Actually Work.  The three cautions Cullen offers are: […]

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Verbifying For Blog Marketing

‘It’s an interesting question and there are opposing sides in the business world about whether ‘verbifying’ a brand or product is a good thing or not,” observes Mike Hovan of Fast Company. Lawyers hate it (verbifying might risk the legal power of a trademark); marketers believe it represents the ultimate compliment, showing a personal connection […]

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