Of the 11 common mistakes bloggers make in their first year, blogger Holly Sutton observes, one of those is making too many spelling and grammar errors. As a blog content writing trainer, I find, grammar errors are all too common even among experienced bloggers. So, reasoning that social distancing requirements have left many content writers […]
In recent months, the word “contagious” has certainly taken on frightening meaning. But in his book Contagious, Jonah Berger explores ways to create contagion around good ideas, products, and services. “Regardless of how plain or boring a product or idea may seem,” Berger says, “there are ways to make it contagious.” Every one of Berger’s […]
“Let’s face it. For most of us, business blogging is hard,” admits Mark Pridham of Canada-based the pridhamgroup.com. “Coming up with new ideas, doing the research, and then doing the actual writing are all big pieces of it. It takes time, patience, strategy, consistency and perseverance,” Pridham adds. With social media being all about social […]
“There are two ways to “feed the content monster”, Guy Kawasaki and Peg Fitzpatrick suggest in their book The Art of Social Media: Content creation Content curation (finding other people’s good stuff, summarizing it and showing it) However you’re finding – or ”birthing” your content, the authors tell us, there are dictates to follow: Be […]
“When you sit down for a meal, most people don’t expect to eat dessert first. And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy. Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. […]
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