At first glance, the WageWorks ad (the company provides Health Savings Accounts for employees) seems incredibly boastful: “We won’t tell you which HSA to pick. We’ll just tell you why it should be us.” On second glance, this ad reminds me of two points I made about thought leadership in recent posts on this Say […]
“There’s a reason why The Northside Social in Broad Ripple feels so comfortable,” Seth Johnson writes in Broad Ripple Magazine. (Great opening line. Bold assertion. Makes the reader want to know the why of it.) In the same magazine issue, Jon Shoulders starts a review of Taylor’s Bakery (shown above) with another good opening: “How does […]
Blog readers need to perceive you as an expert in your field, I teach at Say It For You. And for that to happen, I believe, you need to clearly state a firm perspective on your subject. There’s no lack of information sources – and no lack of “experts” (purported or real) on any topic […]
“The English language sticks to its spelling rules, such as i before e except after c, about as strictly as we follow the no cell phones while driving rule,” jokes Jenny Baranick in the book Kiss My Asterisk. Society hasn’t exactly promoted healthy spelling, she says – we were raised with SpellCheck. However, we must […]
There’s a reason “how-to” blog post titles work, marketing gurus Guy Kawaski and Peg Fitzpatrick show in their user guide on social media. How-to titles might start out with those very words, or take forms such as: Quick Guide to….. Complete Guide to…. Questions to Ask Before… Rules for…. Essential Steps to…. Most Popular Ways […]
Follow us online!