“Knowing the audience for a particular essay is important because it determines the content that will appear in the writing,” the Ames Community College Online Writing Lab teaches. “In other words, having a focused topic is important, but having a specific audience is equally important.” My professional speaker friend Karl Ahlrich found out the importance of this advice – the hard way. Addressing […]
“Can you email me the information?” is never a request any sales professional wants to hear, admits Paul Cherry, author of Questions That Sell. What should the salesperson do? Agree, then clarify, is his suggestion. Ask the prospect: “ What kind of information will be most useful to you? What are you looking to accomplish?” Salespeople […]
“Links – you need ‘em,” writes Amy Lupold Bair in Blogging for Dummies. On a blog, the author explains, links are part of the resource you are providing for readers. Collecting links around a topic or theme helps to inform or entertain your blog’s readers. If you’re not only providing good content yourself, but […]
Although the article in Steve & Jack’s Home News (from my friend Steve Rupp, the Keller-Williams real estate consultant) wasn’t about blogging, it might have been. “Position Yourself As An Expert Source”, the title read; the content consisted of tips on establishing one’s credentials. People respond to authority. You’ll be able to persuade them more […]
Often, when we’re setting up a new blog for a business owner or professional practitioner, the topic of comments comes up. Should readers be invited to post comments? Initially at least, most Say It For You clients are afraid to allow for comments on their blog. Why? They fear those comments might be negative or […]
Follow us online!