Entries by Rhoda Israelov

Blogging for Business B2B or B2C – the Basics Remain the Same

Earlier this week, I discussed personal, “Can’t-Leave-the-House-Without-It” – type blog content writing, inviting readers’ personal involvement in the subject. The question is: does that very personalized type of content work as well in business-to-business marketing? Is business-to-business marketing really different from business-to-consumer? Masterful Marketing.com’s  blogger Debra Murphy certainly thinks so, listing at least four key differences: […]

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Cool Doesn’t Sell in Blogging for Business

“Cool doesn’t sell. A chilly professionalism doesn’t make much of an impression.  It is immediately forgotten, along with the idea you are promoting,” authors Steve Chandler and Scott Richardson declare in the book 100 ways to Motivate Others. The way to be enthusiastic is to act enthusiastic, Chandler and Richardson assure business managers. The most […]

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Blog About What It Takes

Until I read “10 Things About Britain” in Mental Floss Magazine, I had never dreamed that, in order to become a certified taxi operator in London, drivers must study up for an extraordinarily difficult exam that involves detailed recall of 25,000 streets, along with the locations of clubs, hospitals, hotels, parks, theaters, schools, restaurants, government […]

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