An experimental psychologist in the US asked a group of people to view various Chinese characters that were displayed on a screen. The volunteers were asked to return a few days later to look at a further batch. Some of the characters they viewed this time around were those they’d been shown […]
Have you gone on a blind date with a book? Lauren Carlton of the American Library Association asks. “The set-up for the display is simple”, Carlton says. “Just wrap books in paper to hide their covers — hence the ‘blind date’ — and decorate the wrapping with enticing facts, hints about the plotline, or our favorite, […]
“This is one of the most helpful pieces of social media I’ve seen. It’s not a meme. It’s a grammar lesson”, Jeremy Ross Miller commented on a LinkedIn post by David Plough, advising writers to “make music” by using a combination of short, medium, and long sentences. Readers’ ears demand variety Plough explains. Short and […]
At the quarterly meeting of the Financial Planning Association I attended earlier this month, a highlight was attorney Brian Eagle’s two hour lecture on estate planning. After describing each strategy available under our gift and estate tax laws, Engels would pose the question to the audience – So why don’t clients use this strategy? […]
“Choice confidence is an important driver of buying behavior,” Associate Professor of Marketing Demetra Andrews writes in the Indianapolis Business Journal. Together with colleagues, Andrews examined the influence different forms and quantities of information on consumers’ willingness to buy, naming certain types that tend to be most effective in building buyer confidence: Information that is […]
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