Author Archive for: Rhoda Israelov
About Rhoda Israelov
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Entries by Rhoda Israelov
Blogging What You Know NOW
/0 Comments/in being personal in your blog, being specific in business blogs, blogging about past history/by Rhoda IsraelovDespite the commercial success of the book (and then the movie) Jaws, author Peter Benchley deeply regretted making the great white shark into a deadly villain, Mental Floss authors relate. Before his death in 2006, Benchley remarked, “Knowing what I know now, I could never write that book today. Sharks don’t target human beings, and […]
Don’t Just Blog There – Engage!
/0 Comments/in audience targeting in blogs, blog marketing, blog metrics, blog readers/by Rhoda IsraelovKudos for the most-watched Netflix series used to be based on how many households had watched a particular movie or show, Mental Floss magazine explains. But watched is a loose term. Anyone who who clicked “play” on a title would be counted, even if they made it only 10 seconds into the material, the authors […]
Blogs are Flip-Flop Interviews
/0 Comments/in audience targeting in blogs, blog bragging, blog readers, blogging about past history, blogs as interviews/by Rhoda IsraelovIn the book Stop Hiring Losers, Minesh and Baxi devote an entire chapter to a list of interview questions employers should pose to job candidates. “Why are you leaving your current job?”, for example, is designed to identify past problems a candidate might carry over into a new job. On the positive side, that question […]
In Blogging, Keep Functional Alternatives in Mind
/0 Comments/in audience targeting in blogs, being specific in business blogs, blog marketing/by Rhoda IsraelovThey aren’t really the same as your product or service, but it’s important to analyze how your product or service compares to them, Jeanette McMcMurtry reminds entrepreneurs in Marketing for Dummies, referring to functional alternatives. What are functional alternatives? Let’s face it – there are products and services out there that aren’t exactly like the […]

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