Is it graphophobia that accounts for the many blogs that are neglected? Business owners now that blogging is important for getting indexed by searcch engines and found by readers, yet they contribute to “neglected blog syndrome.”
In blogging for business, embrace both the half empty and the half full approach to the “glass:. In blogging, that metaphor can symbolize sharing failures and struggles in the company’s history. It can also represent the importance of anticipating – and answering – blog readers’ negative assumption questions.
Blog content writers can take tips from corporate slogans, which impart positive feelings about a brand and reflect its values.
All business owners and professional practitioners have something t sell. But sometimes, the marketing and advertising skips over the all-important convenience factor….
Effective blogging is about contrasts – contrast emotional and analytical content, product and service deifferentiation, befores and afters.
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