You can hardly refer to gift-giving as a modern custom. In primitive cavemen culture, the giving of gifts was fairly common, the Popcorn for the People website explains. During the Egyptian era, gifts were given to pharaohs; in Roman times people would present each other with good luck gifts. In the Medieval age, gifts were […]
“Many people and most organizations narrowly define what’s relevant and interesting to their followers. They mistakenly assume that their followers want to read about only a narrow band of subjects,” Guy Kawasaki and Peg Fitzgerald point out in The Art of Social Media. As examples of how posts can be “broadened”, Kawasaki suggests that a […]
Spacehuntr, Brussels’ fastest growing platform for scouting and booking event spaces in European cities, is apparently in the process of recruiting a content creator. If you feel Shakespeare could learn something from you, the company teases, you’re the candidate we’re seeking. (Myself, I am much too busy copywriting at Say It For You to be […]
There’s more than one way to reach out to B2B customers, explains Callum King of American Image. In fact, he suggests companies consider using no fewer than 24 different marketing strategies for 2020 and beyond. In that spectrum, blogs constitute one of the five types of content marketing, King points out, along with white papers, […]
“Lincoln would never have waited until the last minute to write such an important oration,” assert the authors of The Big Book of Big Secrets, debunking the popular myth that Lincoln wrote the Gettysburg Address while riding the train on the way to the speech itself. To prove their conclusion, they cite not only the […]
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