“Supermarkets have gone to great lengths to make you think that ‘impulse buy’ was really an impulse,” observe the authors of The Big Book of Big Secrets, explaining that the ‘end caps”, shelves at the outer end of each aisle, are “the equivalent of beachfront property.”. Although supermarkets use other tactics to promote their wares, […]
“Spook hills”, such as the one in Moncton, New Brunswick, Canada have become tourist spots, because in those locations, objects appear to move uphill on a slightly downward road. Paranormal believers have their own theories about this, and scientists once assumed a magnetic anomaly was at play. However, advanced physics now shows that “magnetic hills” […]
“If you build something for a specific purpose, you measure success by how well your creation serves that function. If you make pure art, your accomplishment is exclusively determined by how the creation makes you feel,” posit the authors of The Big Book of Big Secrets. “A craftsperson also follows a creative spirit, but his […]
“There are many approaches to recognition,” explain Chip and Dan Heath, authors of The Power of Moments. Some are spontaneous and no-nonsense, some warm and caring, they note, but “what’s important is authenticity, being personal and not programmatic”. What’s more, expressing gratitude has a boomerang effect, elevating the spirits of the grateful person, the Heaths […]
Jeff Slain of Fully Promoted of Fishers IN was talking about apparel, but his advice is something we blog content writers need to keep in the forefront of our thoughts. Jeff’s common sense reminder to us Business Spotlight networkers the other day was that logo apparel buyers don’t want to tell the world about you […]
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