I don’t know about keeping up with the Heinz 57 standard, but business blog posts do come in different varieties. It’s generally a good idea to toggle back and forth among those varieties over time, just to keep repeat visitors engaged (and yourself from getting bored). Rich Brooks of socialmediaexaminer.com certainly concurs. In fact, Brooks […]
I liked reading Content Marketing Institute’s article about not getting “spooked” by the thought of using “ghost bloggers”, meaning outsourcing business blog content creation to professional content writers. (Sure, I have skin in that game, but I thought the author fairly represented both the question that might arise and the answer to it.) The concern: […]
The creators of a late-night TV commercial about bankruptcy got two things right, I couldn’t help thinking: The ad gets viewers to visualize themselves enjoying relief at the end of the process: “You won’t know how good you’ll feel until you do”, it promises. When you’re composing business blog content, I tell writers, imagine readers […]
As a business owner or professional practitioner, you’re always looking for ways to introduce what you have to offer to new customers of the right kind (the kind that have a need for and who will appreciate your services and products). That’s exactly what having a blog for your company or practice is designed […]
“I only slept three hours last night,” bemoans Alice in a recent Dilbert cartoon. “I used Kung Fu to divert an asteroid that was on a collision course with Earth,” replies the co-worker. ”Topping needs to be in the same category!” says Alice indignantly. As a reader (and yes, I still read the paper […]
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