People are drawn to articles with negative titles, points out friend and fellow blogger Lorraine Ball. Why? Because, Lorraine answers, they are afraid of doing something wrong. All too often, she observes, writers take the safe, boring route, choosing a headline that sounds like every other headline. Instead, she advises trying to be bold, which […]
There’s certainly no lack of advice about blogging for a business or professional practice. Wisdom is offered in the terabytes on the topics of starting a blog, writing a blog, illustrating a blog, and promoting a blog. (In short, my Say it for You team is definitely not alone in our mission of helping business […]
Amazing, the difference your customers’ first encounter with you will make to your success in business! And, if that encounter takes place online (as so often proves the case today), the one chance you’ll be given to make a great first impression is going to come through your business blog. I had occasion to think […]
Magnetizing, then mesmerizing your audience is all about you stepping out of the realm of mediocrity as a speaker or trainer and into the realm of magic, says Callan Rush, the self-dubbed Maven of Motivation. Only after those first two steps are accomplished, she explains, can any speaker monetize his/her business. I was struck by […]
“Journalism students at IUPUI took advantage of the Super Bowl festivities in Indianapolis by working as reporters and social media experts,” reports the IUPUI website. As an executive career mentor at Butler College of Business, of course, I can appreciate the benefit of this “real life, real business” experience the student journalists are receiving. But […]
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