Some Tasty Content Prompts

Stuck finding new ways to present marketing content? No matter your content marketing topic, Poets and Writers magazine’s Aimee Nezhukumatathil suggests thinking in terms of food. At Say it For You, we think that’s a great idea – no matter what product or service you’re promoting, here’s our take on a few of these tasty content prompts:

Write about a mistake you made once while preparing food.
We teach content writers to include stories of past mistakes and failures. Such stories have a humanizing effect, engaging readers and creating feelings of empathy and admiration for the business owners or professional practitioners who overcame not only adversity, but the effects of their own mistakes! Messages that deal openly with customer complaints, with the “apology” or the “remediation measure” open to readers go a long way in building trust.

What foods would you serve someone you wanted to impress?
The most powerful tool you can use to stand head and shoulders above your competition is your Unique Selling Proposition (USP), Certified Business Coach Andrew Valley says. Your USP communicates the singular, unique benefit that your customers can expect to receive when they favor your business instead of your competitor’s – stated in specific, graphically illustrated terms

What spices do you like to add to food and why?
At Say It For You, our content writers are always seeking to vary the ways we present information on a single topic in many different ways. Not only are we on the lookout for different “templates” in terms of platform graphics, but we try to use different formats to “spice up” the information about any business or professional practice. Collating advice from different experts helps “spice up” content and add value for readers.

What is your earliest memory of peeling a fruit – what did the peel remind you of?
In a blog post or email newsletter, introduce readers to the history of the brand, using stories about founders, current employees and alumni to “humanize” the content. Sharing history makes the focus less on what the company does and more about what it is, giving readers a sense of look-how-far-we’ve-come” togetherness.

“Tasty” prompts can help temporarily “sidelined” content writers get back in the game!