“There are many approaches to recognition,” explain Chip and Dan Heath, authors of The Power of Moments. Some are spontaneous and no-nonsense, some warm and caring, they note, but “what’s important is authenticity, being personal and not programmatic”. What’s more, expressing gratitude has a boomerang effect, elevating the spirits of the grateful person, the Heaths point out.
“99% of businesses undervalue the impact of thanking customers, and as a consequence spend far too little time doing it,” laments Oliver Bridge in a bonjoro.com blog post. Bridge cites a 2010 study in the Journal of Personality and Social Psychology showing that thanking people increases the likelihood of further actions by 100%. “In fact, you thanking your customer for their order can set off a chain reaction where they feel compelled to pass on your message, or thank others themselves,” Bridge adds.
On a personal note, with our traditional family celebration made impossible due to the pandemic, it would have been all too easy to allow myself to fall into the self-pity trap. Truth be told, on this Say It For You thirteenth thanksgiving, feelings of gratitude easily crowd out those negative thoughts:
I’m grateful, so grateful, for each and every one of our blogging clients. They’ve given to me and my team a sacred trust – the task of telling the world their about their businesses and professional practices – crafting tales of why they’ve chosen to do what they do in their own special way.
I’m grateful to each of the talented content writers with whom I’ve had the privilege of working, each bringing new insights to our virtual “workbench”. Each has embraced my long-held business vision of “the power of one”, with one writer per client, one client per type per market, and one-entity (the client) ownership of the copyright to the finished material.
Mostly I’m grateful for the opportunity, at this mature stage in my life, to continue doing such interesting work, work that demands continued learning about different industries, different professions, and different approaches to delivering products and services.
On this Thanksgiving Day, I feel fortunate!