Do-You-Know-the-Difference Blogging for Business


White tea is made from young leaves, green tea from more mature leaves, with the white  named after the silvery-white hairs on immature buds on the tea plant.

Does the difference matter? According to the Beverage Guidance Panel, which includes the chair of the nutrition department at Harvard University School of Public Health, white tea blocks more than 100% of DNA damage in vitro against cooked-meat carcinogens, while green tea blocks only about half.

Enhanced meat is fresh meat that has been injected with a solution of water and other ingredients such as salt, phosphates, and flavorings. According to the USDA, about 60% of all raw meat and poultry products have been injected with or soaked in a salty solution. If you’re trying to control the levels of sodium in your diet in order to reduce blood pressure, opt for labels such as “contains up to 4% retained water”

Helping online readers know the difference is certainly a core function of blog content writing. Exactly what factors distinguish your products and services from everyone else’s?  Even more important, why should those readers care?

Sometimes, to add variety to an informative blog post, you can “season it” with an interesting tidbit. Speaking of salt levels in meat, for example, you might mention that the number one use of salt in the United States isn’t related to food at all!  According to the U.S. Geological Survey, almost half of our salt goes towards de-icing roads.

In fact, corporate blogging training sessions, I often recommend including interesting information on topics only loosely related to the business or practice. If it’s information most readers wouldn’t be likely to know, so much the better, because that tidbit can help engage online readers’ interest.

The word salary, for example, comes from the word “salt”, because in ancient Rome, soldiers had to purchase their own food, including salt. We’ve all heard individuals described as “not worth their salt”.

“The toughest job selling value to customers is getting them to picture the full depth and breadth of everything your company has to offer,” Tim Donnelly writes in Inc. magazine. In other words, customers need to “know the difference” and then understand why that difference matters!

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