My friend Larry M. shared a fascinating list of “Ever Wonder Why Trivia” that I think you’ll enjoy. More important, there’s a lesson here: trivia and blog marketing go together like “a horse and carriage” (if you’re my age) or maybe like peanut butter and jelly (if you’re any age).
- defining basic terminology
- sparking curiosity about the subject
- putting modern-day practices and beliefs into perspective
- explaining why the business owner or practitioner chooses to operate in a certain way
Here are some choice tidbits from Larry M.’s list – see if they spark some ideas related to your own business or profession:
- Why do men’s clothes have buttons on the right, while women’s clothing has buttons on the left? When buttons were first invented, they were very expensive and used primarily on rich people’s clothing. Most people are right-handed, so the buttons went on the right. (Rich women were dressed by their maids).
- Why do Xs at the end of a letter signify kisses? In the Middle Ages, few people knew how to write, and documents were signed with an X. Kissing the X. was a sign of accepting the obligations specified in the document.
- Why is someone feeling great said to be “on Cloud Nine”? Clouds are numbered based on the altitudes they attain, with 9 being the highest level.
- Why do we save coins in jars called “piggy banks”? Dishes and cookware in Europe used to be made of an orange clay called “pygg”.
A tidbit of trivia, I’ve found, can be the jumping off point for explaining what problems can be solved using your business’ products and services. Trivia is just one of the many tools that can help business owners present what they know, what they do best, and what they have to sell.
When I’m offering business blogging assistance to writers and owners, I talk about the need to create as much fresh material as possible to inform, educate, and entertain. That’s a pretty tall order for most busy business owners and employees. Collecting trivia can be part of “keeping up” with blog content creation. “Ever-wonder-why” blog posts are one good place to start.