“In the last decade, remote work has exploded in popularity,” says Skillcrush. “It’s totally feasible to land a lucrative, fulfilling career without selling your soul to the daily commute,” Browning assures readers, cautioning that interviews for remote jobs come with their own set of pitfalls.
Interviewees for remote jobs have to demonstrate they are pros at managing time, prioritizing tasks, and communicating with boss and coworkers. Business blog content writers, I reflected, reading this advice, have precisely the same challenges. Without being face to face with the prospect reading the blog, the business owner or professional practitioner (or the blog content writer they’ve hired) must demonstrate expertise, reliability, and empathy.
With all the different communications options, including not only blogging, but social media, mobile apps, forms, webinars, etc., “It’s easy to forget that Expertise is the #1 ingredient for successful content marketing and blogging,” according to pushingsocial.com. “Without expertise, all these methods are reduced to fancy magic tricks that capture your reader’s attention for a moment.”
Readers come to your blog looking for the answer to two questions, pushing social.com explains:
- Can this person/company/practice help me?
- Do these people know what they’re talking about?
Without being face to face with readers, blog content writers use words to prove that the answer to each of those two questions is a resounding “Yes!”
But how do you demonstrate that you can help a prospect when you have no proof – no case studies, testimonials, or clients yet? That question was actually asked of John Jantsch of ducttapemarketing. Jantch’s three-point response: Publish, Partner, Podium. “Start sharing your expertise and point of view on your own blog,” Jantsch advises, and ”Offer to write guest blog posts.”
Whether you’re a newbie or veteran blog content writer, for business blogging, get in the remote mindset!