Meteorites sometimes contain naturally occurring superconductors, physicists are discovering. “Give a graphene layer cake a twist and it superconducts – electrons flow freely through it without resistance.” Superconductors, I learned, could potentially be used in new, energy-saving technologies, but today are impractical for most uses, requiring very cold temperatures to function. Still, my blog writing fancy was tickled by the image of those flowing electrons, freed with nothing more than “a twist”.
Putting a unique “twist” on a topic, I believe, is the very essence of blog content writing, enabling the flow of ideas via the internet to a business owners or a practitioner’s target audience.
Three toys can be used to illustrate the power of twist:
When sales plummeted after an early rush of success, Hula Hoop manufacturer Wham-O, came up with a new twist, inserting ball bearings into the cylinders to make a “swoosh” sound, reviving consumer interest in the product; this year marks the company’s 71st anniversary.
The newest “twist” on Barbie Dolls allows doll owners to change Barbie’s hair color and hair style with just a twist of her head.
The newest versions of the popular puzzler allows the shape to be twisted from a snake into a ball.
“You don’t necessarily need an original idea to craft unique content. You can always develop your own piece by adding the right dose of creativity into any topic your audience is interested in,” Julie Peterson writes in problogger.com. Take some good old ideas and make them different through your individual approach to the subject, she suggests..
The content in your blog posts, I explain to business owners, will be a way to continually think through and reinvent your business brand. The very personal twist that we work to create will mark your blog as uniquely yours.