I like calling attention to books I’ve come across that are must-reads for business blog content writers, and Words That Sell, by Richard Bayan certainly falls in the must-read category. Words, after all, are our basic tools in conveying our business message to online readers.
After all, as I remember social media consultant Jason Falls commenting way back in 2009, when he discussed with business owners why they wanted to use social media, the answers came down to one thing – selling more stuff.
On the other hand, as business coach Jack Klemeyer pointed out, going directly to the selling stage without first satisfying all the prerequisites such as establishing rapport and gaining a complete and mutual understanding of the client’s needs is probably going to mean failure. Plus,
“Online marketing is about help, not hype,” Mitch Meyerson writes in the book I highlighted earlier this week in my blog.
It’s important, then, to find word that do some of the selling for us, and that’s where Bayan’s tips and categories can be so useful to us content creators.
Open with a challenge:
- Prepare yourself for…..
- Beware of….
- Join the…..
- Recapture the…..
- Take a deep breath and…..
- For once in your life…..
Appeal to their sense of belonging:
- You’ll stay in the loop….
- You’ll be privy to….
- You’ll join the ranks of…..
- You’ll feel the warmth of….
- You’ll build strategic alliances….
- Take part in….
- Instead of “at the present time”, say “now”
- Instead of “on the grounds that”, say “because”
- Instead of “be in receipt of”, say “get”
- Instead of “during the time that”, say “while”
- Instead of “make use of”, say “use”
- Use provocative question openers:
Use provocative question openers:
- Have you thought about….
- Are you drowning in a sea of…..
- What’s the most effective way to…..
- Did you ever ask yourself…
Go for words that sell in your business blog writing!